FREE Yourself from STRESS

Optimizing this above The fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt- in box from the side bar on the right to the header area just below my logo and navigation was a HUGE Bump- in- visitors- to- lead- conversation. Just moving our same opt -in offer from the side bar to the header I went from 2 percent of visitors becoming subscriber to 5 percent.